Privacy Policy
1. Introduction
Niall Walsh Driving Instruction is committed to protecting your privacy and maintaining the security of any personal data received from you. We strictly adhere to the requirements of the data protection legislation in the UK.
This privacy policy tells you about the information we collect from you when you use our website or make an enquiry with us by telephone. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.
1.1 Who am I?
Niall Walsh Driving Instruction is the trading name of a sole trader, Niall Walsh, a driving instructor based in Lincoln. My contact details, in the event that you wish to discuss this privacy policy or other such matters pertaining to data handling are:
- 07454 764300
1.2 Reasons for holding and using your personal data
The reasons for using your personal data are detailed below. We have arranged them according to the legal reason we are allowed to use the data.
1. To provide you with driving lesson services.
(a) Communicating with you and holding records about our dealings and interactions with you;
(b) To manage the operation of the business;
2. For our legitimate interests:
(a) To continually develop, improve and manage services provided;
(b) To provide personalised services to you.
(c) To test and improve the performance of services, processes and systems;
(d) To improve the operation of the business.
(e) To develop new services, and to review and improve current services;
(f) For management and auditing of our business operations – including accounting;
(g) To monitor and to keep records of our communications with you.
(h) To understand customers, their use of services, their preferences and develop models, including developing profiles and statistical models;
(i) To send by SMS, email, social media and digital channels such as Facebook, etc. relevant information updates or advice specific to you and your lessons, or the operation of the business.
(j) For market research, profiling, analysis and developing statistics;
(k) To comply with legal obligations as governed by applicable UK law.
2. How we use your information
2.1 When you submit an enquiry via our website or over the phone
2.1.1 What personal data do we collect?
When you submit an enquiry via our website we store your, name, date of birth, phone number and email address and any additional relevant personal information.
2.1.2 Why do we collect this information?
We use this information to respond to your enquiry, including providing you with personalised information about our services.
2.1.3 What do we do with your information?
Your information and enquiry are stored on a password protected email server and held there until such time as we need to contact you regarding the commencement of driving lessons or other services. Once you have engaged in driving lessons your information will be submitted to the AA Driving School database for the creation of a pupil profile through which funds can be added to an account for your to purchase driving lessons. AA customer service teams are based in the United Kingdom.
We do not use the information you provide to make any automated decisions that might affect you.
2.1.4 If you indicate you are happy to be contacted by Niall Walsh Driving Instruction
We may email, call or contact you via SMS after your initial enquiry in order to follow up on your interest and ensure that we have answered all your queries to your satisfaction. We will do this based on the consent you explicitly provide when you submit your enquiry.
2.1.5 How long do we keep your information for?
We will keep information you provide to sign up to the wait list for as long as it takes for you to reach the top of the list. If you no longer require lessons your information will be deleted.
If you proceed with lessons we will keep your personal information stored safely for the duration of your driving lessons.
2.2 When you sign up for driving lessons following a suitable opening.
2.2.1 What personal data do we collect?
When there is an opening and you are signed up for lessons we will ask you for some, or all, of the following: your name, address, contact telephone number, email address and date of birth.
2.2.2 Why do we collect this information?
I require this information to register you with the AA as a learner pupil so that I may deliver driving lessons to you.
2.2.3 What do we do with your information?
Your information is stored on AA servers, which are based within the UK and European Union. Your payment card details are sent directly to a third-party payment processor which is based in the UK or EU. I do not receive or retain your credit card details.
We do not use the information you provide to make any automated decisions that might affect you.
2.2.4 How long do we keep your information for?
We will retain your personal data for as long as you are an active customer plus 6 complete financial years of the company from your last recorded activity.
3. Your rights as a data subject
By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. If we have asked for your consent to process your personal data, you may withdraw that consent at any time.
If we are processing your personal data for reasons of consent or to fulfil a contract, you can ask us to give you a copy of the information in a machine-readable format so that you can transfer it to another provider.
If we are processing your personal data for reasons of consent or legitimate interest, you can request that your data be erased.
You have the right to ask us to stop using your information at any time or if you believe we are not doing so lawfully.
To submit a request regarding your personal data please contact via telephone: 07454 764 300
4. Your right to complain
If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so that we can address your complaint. However, you can also contact the Information Commissioner’s Office via their website at ico.org.uk/concerns or write to them at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
5. Updates to this privacy policy
We regularly review and, if appropriate, update this privacy policy as our services and use of personal data evolves. If we want to make use of your personal data in a way that we haven’t previously identified, we will contact you to provide information about this and, if necessary, to ask for your consent.
We will update the version number and date of this document each time it is changed.